Welcome to Embracing Marketing Mistakes, the world’s leading irreverent podcast for senior marketers who are tired of the polished corporate b*llshit.
Join Chris Norton and Will Ockenden, founders of the award-winning Prohibition PR, as they sit down with industry leaders to dissect the career-ending f*ck-ups they’d rather forget. The show moves past any pretty vanity metrics to uncover the brutal, honest truths behind marketing disasters, from £30,000 SEO black holes and completely failed companies, to social media crises that went globally viral for all the wrong reasons.
We don't just celebrate the f*ck-ups; we extract the tactical blueprints you need to avoid them yourself. If you are a business owner, or a CMO looking for a competitive advantage that only comes from real-world experience, this is your weekly masterclass in resilience and strategy.
- Listen for: Raw stories from top brands, ex-McKinsey strategists, and industry disruptors.
- Learn from: The errors that cost thousands and the recoveries that saved careers.
- Get ahead by: Turning other people's nasty disasters into your unfair market advantage.
If you have a story to tell and would like to appear on the show, tell us your biggest marketing mistake and drop us a line.
Episodes
- How a Transparency Slip Sparked a PR Firestorm6/25/20267 min
- EP 116: "SEO Is Dead. It's an $85 Billion Market and It's Over"6/23/202652 min
- The Hangover That Landed Us A Major Client6/18/20266 min
- EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes6/16/20261 hr 3 min
- EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened6/9/202659 min
- The Mistake That Burnt Me Out: Staying Too Long Where I Didn’t Belong6/4/20264 min
- EP 113: Why Most CMOs Fail at Brand Strategy6/2/20261 hr 6 min
- I Took A Team To Paris And Discovered The Brief Was In Spam5/28/20266 min
- EP 112: Author of Decoded Explains Why This T‑Mobile Ad Failed in One Sec5/26/202648 min
- The Expedia Pitch Mix-Up: When the Wrong Logo Won the Deal5/21/20265 min
- EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard5/19/202651 min
- The Disappearing Pitch: How a Magician Cost Us the Client5/14/20264 min
- EP 110: Most Creative Directors Are Never Told What Their Job Is | Mick Mahoney5/12/20261 hr
- Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake5/7/20268 min
- EP 109: The Tweet That Broke Yorkshire Tea with Dom Dwight5/5/202652 min
- The Expensive Mistake of Starting a Shop You Don’t Believe In4/30/20266 min
- EP 108: Why 95% Of Buying Happens On Autopilot4/28/202656 min
- The Weight We Carry: Authenticity and Mental Wellbeing in Corporate Life4/23/20263 min
- EP 107: Award-winning ads stopped driving growth says Steve Harrison4/21/202646 min