Too Many Topics, Too Few Clients: David's YouTube Marketing Mistake
5/7/20268 min
David thought his YouTube channel was flying tens of thousands of views, rapid growth, big smiles all round. But behind the buzz was a costly mistake. By turning his finance channel into a jumble of lifestyle, language and fitness videos, he confused his audience and killed his conversions.
In this episode, David joins Chris Norton and Will Ockenden to share how he turned his “carnival channel” fail into a business lesson every marketer needs to hear. Discover why more views don’t mean more clients and how clarity beats clicks every time.
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Clips
Transcript preview
First 90 secondsChris Norton· Host0:00
So what, what's the, what's the biggest mistake you've made in YouTube then, David?
David· Guest0:04
[laughs] Yeah. So as I said in the beginning, um ... Well, actually, so my previous channel, as I said, it was a finance channel originally, and I did a huge mistake I see with too many big channels as well, and I called it this, the carnivals channel. So since I'm in Brazil, um, carnival. So it's like, what I mean is like it's going all over the place. So I had this finance channel, but then I was like, "Mm, okay, it's kinda always the same. Let's try something else." So I s- did this video about how to, how I learned a language, like the lazy way, and it went so well. I got like 27,000 views is what my best video, performing video. Uh, my second-best video only had like 4,000 views. And then I started to do a little bit of lifestyle here, a little bit of how I, uh, health here, and some experiments and stuff. So I was like, "Okay, this is not a pure, um, finance channel anymore." So now I basically have on this channel now a group who subscribed because of the language channel. Then I have a, a group who subscribed because of the, because of the finance side. And then I have a, uh, a few people subscribed because of, uh, the health stuff I did where I didn't eat sugar or I tried to do a fitness routine. So I was like, if it's like a party, it's gonna be like super confusing. You're gonna see like these three groups. And this- Mm ... is what many people are doing as well, you know? It's like, okay, I'm a sales coach. Cool. I'm gonna teach about sales. Let's tell them, let's do a vlog. Show them how I make my coffee.