EP 115: The Moment Claude Co-Work Replaced 4 Days of Work in 30 Minutes
6/16/20261 hr 3 min
He handed AI a full marketing project… and it came back finished in 30 minutes.
What used to take 4 days of analysis, reporting, and presentation building was done in a single sitting with better insights included.
In this episode, Andrew Bruce Smith breaks down how tools like Claude Co‑Work are changing the way marketers actually work. This is not about faster copy or better prompts. It is about delegating entire workflows to AI and shifting your role from execution to management.
You will hear how AI can analyse raw marketing data, build reports, create presentations, and even improve on your thinking without being explicitly asked. The implications for agencies, in-house teams, and professional services are immediate.
There is also a clear warning. Most organisations are still treating AI like a tool rather than a system. That gap is where both risk and opportunity now sit.
If you work in marketing, this is already affecting your output, your value, and your role.
Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈
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Clips
Transcript preview
First 90 secondsChris Norton· Host0:00
This week we're joined by a popular guest that we've had before on three times, no less. It's Andrew Bruce Smith of Eeshoman. Andrew is an expert in AI. We've had him on the show before talking about various things, and Will and I invited him on the show to talk about Claude Cowork.
Andrew Bruce Smith· Guest0:14
This time I thought, "Okay, let's do a little test here. Let's see what happens if I give Cowork the job."
Chris Norton· Host0:21
If you've heard anything about Anthropic and Claude, this is the show for you to hear how it will make a difference for you in PR or marketing.
Andrew Bruce Smith· Guest0:29
It wiped 285 billion off the market cap of a whole slew of legal information-related firms.
Chris Norton· Host0:39
Claude Cowork is the app that's changing the game in AI.
Andrew Bruce Smith· Guest0:45
An hour later, I'm like, "My God, it's done it."
Chris Norton· Host0:48
This is a great conversation. I think you're gonna get a lot out of it. So enjoy. [upbeat music] Welcome back to Embracing Marketing Mistakes. Today we've got probably our most prolific guest of all time- [laughs] ... uh, the AI professor that is Andrew Bruce Smith. Welcome back to the show for the third, third time, Andrew.
Andrew Bruce Smith· Guest1:16
Wow. Gosh. What, what, what, what have I done to deserve that?
Chris Norton· Host1:19
[laughs] I think your beard's got longer and longer.
Andrew Bruce Smith· Guest1:21
Oh, clearly. Yes.
Chris Norton· Host1:22
[laughs] How are you doing?
Andrew Bruce Smith· Guest1:24
It's got grayer as well.
Chris Norton· Host1:25
[laughs] You're doing all right.
Andrew Bruce Smith· Guest1:26
I'm doing, I'm doing very well, thank you. Yes, very well indeed. Great to be here.