EP 111: The Typo That Lucy Woolfenden Made It Onto a 96-Sheet Billboard
5/19/202651 min
Growth looks exciting from the outside. Inside, it is usually chaotic, opinion-led and full of avoidable mistakes.
In this episode, we sit down with Lucy Woolfenden, a former Skype marketer turned fractional CMO who now helps B2B and fintech scale-ups turn messy growth into focused, repeatable momentum.
Lucy Woolfenden is a growth-focused fractional CMO and founder of The Scale-Up Collective, with senior marketing experience at Skype, Starling Bank and high-growth fintech scale-ups.
She shares what really happens between product-market fit and the next funding round. From billboard typos that made it to print, to emails accidentally forwarded to clients, she explains why growth only works when teams prioritise properly, base decisions on real customer insight and stop trying to do everything at once.
We also dig into why most B2B brands struggle to stand out, how marketers earn credibility with the rest of the business, and why focus beats hustle at every stage of scale.
This is an honest conversation about growth, mistakes and the systems that stop chaos killing momentum.
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Clips
Transcript preview
First 90 secondsChris Norton· Host0:00
Today's episode, we're talking all about growth. Growth with a growth fractional CMO called Lucy Wolfenden. Lucy has worked in London for numerous years. She used to work for Skype.
Lucy Woolfenden· Guest0:12
So Skype was really my first into the tech world.
Chris Norton· Host0:16
So she's got some fascinating ins- insight into what it's like to grow a brand, both in FinTech and in tech in general.
Lucy Woolfenden· Guest0:23
It really has to be about how are we gonna get you from stage B to stage C?
Chris Norton· Host0:28
So if you wanna experience how to do B2B marketing in an interesting way to grow a brand, this is a conversation for you. Lucy also shares some fascinating mistakes, one of which where she sent, uh, an, an invite to the wrong person.
Lucy Woolfenden· Guest0:43
And my client just sends me a photo going, "Uh-oh." [laughs] And I was like...
Chris Norton· Host0:48
And a typo that ended up on a 96-sheet advert.
Lucy Woolfenden· Guest0:52
That we'd put Nick's mouse into the, um, terms and conditions and see if he actually read it. But then obviously, running around like headless chickens, completely forgot, and it actually went to print like that.
Chris Norton· Host1:03
[laughs] So you can sit back, relax, and enjoy Lucy's pain and Lucy's expertise as she explains what it's like to be a growth marketer. Enjoy. [upbeat music] Ah, Lucy Wolfenden, welcome to the show.
Lucy Woolfenden· Guest1:23
Oh, thank you. I'm super excited to be here.
Chris Norton· Host1:27
So you've had an interesting career. I was