EP 114: We Deepfaked a CEO in 2 Minutes. Here’s What Happened
6/9/202659 min
A finance worker joins a Zoom call with their CFO and colleagues.
Everything looks and sounds real. They transfer $25 million. Every person on that call was fake.
AI misinformation has moved from theory to real-world crisis, and brands are already losing control. From deepfake CEOs and fake giveaways to hijacked campaigns and cloned influencer accounts, the speed and scale of risk has changed completely.
In this episode, Will and I break down how AI is reshaping crisis management in 2026 and why most organisations are still underprepared. You’ll hear real examples of deepfake fraud, brand damage, and misinformation spreading faster than teams can respond.
We also walk through a practical framework to help you protect your brand, including how to respond in the first 24 hours, how to monitor AI-driven threats, and how to build a proactive crisis plan that accounts for today’s risks.
If you lead marketing, comms or brand, this is no longer optional. It is operational risk.
Is your strategy still right in 2026? Book a free 15-min no obligation discovery call with our host: 👉 [Book your call with Chris now] 👈
Subscribe to our newsletter
👉 Subscribe to our newsletter here. 👈
Follow Chris:
X, TikTok, LinkedIn
Follow Will:
LinkedIn
Clips
Transcript preview
First 90 secondsWill Ockenden· Host0:01
This episode is brought to you by Prohibition, the award-winning PR and social agency helping ambitious brands grow faster. So here's the thing. Right now, marketers everywhere are staring at their dashboards wondering why traffic's falling off a cliff. Google's keeping people on Google, AI tools are answering your customers' questions before they ever reach your website, and on social media, it's the same story. Platforms are keeping users inside their own walls and not sending them out. And here's the uncomfortable bit, especially for marketing directors. We're all still obsessing over attribution. But in a zero-click world, attribution is disappearing. The numbers don't tell the full story anymore. And if you rely on them alone, your brand doesn't just lose visibility, it risks becoming invisible altogether. But there is a way to stay seen, because when clicks vanish, brand authority becomes the signal. The stories told about you in trusted media, in the places your audience already believes, are what feed the AI models shaping tomorrow's buying decisions. And that's exactly where Prohibition comes in. We help brands build visibility that survives algorithm changes, AI overviews, and whatever comes next. So if you want to stay visible and stay chosen, head to prohibitionpr.co.uk and get in touch today.
Chris Norton· Host1:19
This morning's event is called Protecting Your Brand in the Age of AI Misinformation. And I'm hoping that you fi- you guys