Escape Competition: Own Category
31:24–32:17 · 53s
Ben introduces the power law applied to positioning—don’t beat competitors, escape them by defining and owning a new category, urging Tommy to become the blue-collar archetype.
31:24–32:17 · 53s
Ben introduces the power law applied to positioning—don’t beat competitors, escape them by defining and owning a new category, urging Tommy to become the blue-collar archetype.
We use cookies to understand how you use our platform and to improve your experience. Click "Accept All" to consent, or "Decline non-essential" to opt out of non-essential cookies. Read our Privacy Policy.