Particle Data Platform

The Real Reason Most People Never Start (It's Not Discipline)

5/18/20261 hr 34 min

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Dr. Benjamin Hardy is one of the world's leading organizational psychologists

— PhD, bestselling author of 10X Is Easier Than 2X, and Dan Sullivan's writing partner. In this episode, Tommy sits down with Dr. Hardy to break down why you don't need to be ready to start, how your future self is already waiting for you to decide, and the one mindset shift that separates the operators who scale from the ones who stay stuck.

⏱ TIMESTAMPS
00:00 Start Before You're Ready
02:54 Welcome and Introductions 
04:31 Tommy's Hockey Stick Growth
05:28 Ben's Background Today
07:01 Profitability Over Revenue
09:26 Ben's Origin Story
16:08 Meeting Dan Sullivan
21:48 How to Co-Write Books
24:30 Building Your Audience
30:13 The Power Law Explained
36:24 How to 10X
43:59 Writing Seven Books
47:34 The Gap and the Gain
48:59 Future Self Framework
57:14 Stop Waiting for Perfect
01:00:11 Future Self Deep Dive
01:07:48 The Science of Future Self
01:21:40 Closeout Questions 
01:25:01 Start Over With $10M
01:28:20 Ben's Favorite Books
01:31:18 Find Ben Online
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Clips

Transcript preview

First 90 seconds
  1. Benjamin Hardy· Guest0:00

    I could have said, "I'm a PhD student with three foster kids. I'll save the becoming a professional author till after I finish the PhD." But if you just wake up and do it for, like, even 30 minutes, as you said. Most people, they haven't been trained to think very well about their future self. Because they don't think very successfully about their future self, their future self just becomes a continuation of their past self. It is worth the climb. Uh, it will, it will rip you to shreds. The future self, it's worth stretching into. It really humbles you. [upbeat music] No, dude, dude, dude, this is, this is incredible. I'm excited to have a conversation with you. Excit- I'm excited to just be with you, man. I mean, I just love your, where you're at and what you... [laughs] What you're doing, man. It's huge.

  2. Tommy Mello· Host0:43

    It's gonna be fun digging into your story. I mean, I quote your books all the time. I know Billy Cline's a big fan, too. He's a good buddy of mine.

  3. Benjamin Hardy· Guest0:52

    Billy is a dog, dude. He's one of our scalers. He's in scaling.com. He's... And he's doubled his business already since being an, a member in scaling.com. So he... We'll, we'll get him to 10X. Don't you, don't you worry. He's a good guy. I like Billy a lot.

  4. Tommy Mello· Host1:03

    Yeah, you gotta get rid of the old methodology and make it simple and scalable, right? And, uh, I always say who not how. I mean, it- it's become like a, a metaphor/verb at this company is, like, uh, I hate to say I like the top grade, but I do, because I think it's okay to say, "I'm gonna free this person up to go win and enjoy what they do." And different seasons of business. I mean, right now we're, we're running

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