From Bankruptcy & Trauma to $150M Brand - Suzy Batiz on Intuition
4/21/20261 hr 3 min
On this episode of Escaping the Drift, we sit down with Suzy Batiz: founder of Pourri and Supernatural, who turned multiple bankruptcies, personal trauma, and years of chaotic hustling into a $150M+ brand built on intuition, authenticity, and relentless execution.
Suzy opens up about her early life—filing for bankruptcy by 20, raising three kids while bouncing between hustles, and chasing success as a way to prove her worth. But everything shifted after a spiritual awakening that changed how she approached business and life. Instead of forcing outcomes, she began building from alignment—creating products people didn’t just like, but couldn’t ignore.
We dive into the real story behind Poo~Pourri’s explosive growth—from a $25K startup to viral success—and the philosophy that separates winners from everyone else: most people stop at “good,” while great products become undeniable. Suzy also breaks down her unconventional approach to entrepreneurship, why “ready, fire, aim” can outperform overplanning, and how radical honesty became her most powerful marketing strategy.
This episode goes beyond business tactics—it’s about breaking destructive patterns, trusting yourself, and creating success that actually feels aligned. If you’re tired of overthinking, playing small, or building something that doesn’t truly resonate, Suzy’s perspective will challenge the way you think about both business and life.
💬 Did you enjoy this podcast episode? Tell us all about it in the comment section below!
☑️ If you liked this video, consider subscribing to Escaping The Drift with John Gafford
*************
💯 About John Gafford: After appearing on NBC's "The Apprentice", John relocated to the Las Vegas Valley and founded several successful companies in the real estate space.
➡️ The Gafford Group at Simply Vegas, top 1% of all REALTORS nationwide in terms of production. Simply Vegas, a 500 agent brokerage with billions in annual sales Clear Title, a 7-figure full-service title and escrow company.
*************
✅ Follow John Gafford on social media:
Instagram ▶️ / thejohngafford
Facebook ▶️ / gafford2
🎧 Stream The Escaping The Drift Podcast with John Gafford Episode here:
Listen On Spotify:https://open.spotify.com/show/7cWN80gtZ4m4wl3DqQoJmK?si=2d60fd72329d44a9
Listen On Apple: https://podcasts.apple.com/us/podcast/escaping-the-drift-with-john-gafford/id1582927283
*************
#EscapingTheDrift #SuzyBatiz #PooPourri #Entrepreneurship #StartupStories #FromBankruptToMillions #FounderMindset #AuthenticityWins #IntuitionInBusiness #BuildInPublic #PersonalGrowth #Resilience #UndeniableProducts #BreakTheCycle #WomenInBusiness
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Clips
Transcript preview
First 90 secondsJohn Gafford· Host0:00
Back again, back again, and time for another episode of, like it says in the opening, the podcast that gets you from where you are to where you wanna go. And today, live in studio, this is an incredibly special show, and I have somebody here that is going to absolutely blow your wig off if [laughs] you are somebody that wants to talk about having a dream and achieving stuff. I'm talking about, this very well, I was s- I was thinking about it this morning when I was going through this, and you look at all of the successful people that we've have go- have gone through this room, and this person is probably financially in the top five wealthiest of everybody that I've ever had come through here. Probably top five. An incredible story. Invented an incredible product really from scratch. A lifelong entrepreneur that has just done amazing things, and I cannot wait to pick her brain. Ladies and gentlemen, she is the inventor of the Poo-Pourri brand, and also The Supernautical. Welcome to the program. This is Suzy Batiz. Suzy- Hi ... how are you?
Suzy Batiz· Guest1:05
I'm amazing. Thank you.
John Gafford· Host1:06
I'm so grateful to have you here today.
Suzy Batiz· Guest1:08
Oh.
John Gafford· Host1:09
Um, your, your story is incredible. The success that you've achieved i- is sub- stuff that people can only kinda dream of. So take me back. Obviously, I don't need to get your, your origin story as far as, "I grew up in a small home," but when was the first time in your life you realized you wanted to be an entrepreneur?
Suzy Batiz· Guest1:25
Uh, I had my first business when I was 19.
John Gafford· Host1:29
Mm-hmm.