Escaping the Drift with John GaffordFrom Bankruptcy & Trauma to $150M Brand - Suzy Batiz on IntuitionViral surge and radical honesty
28:16–29:40 · 84s
Suzy recounts Poo~Pourri’s 2013 viral moment that doubled the business in three days, wiped out inventory, and put them $5M on backorder—then explains how a candid, funny apology email kept refunds near zero.