Particle Data Platform
The Vault Unlocked

Why Your Funnel Isn't Converting (It's Not the Funnel)

2/4/202648 min

If your funnel isn't converting, you're probably about to waste the next 30 days "optimizing" the wrong thing.

Because the funnel is rarely the problem. The inputs are.

In this episode, Kayvon sits down with Alisha Conlin-Hurd, who's built 600+ funnels across 120 niches and worked with billion dollar brands. They go straight at the lie the founders keep paying for: tweaking pages, swapping headlines, chasing cheaper leads… while the real leak happens before the click.

They break down the difference between a website and a funnel, why paid traffic to a homepage is a silent ki...

Clips

The Most Important Part: Offer
Marketing Isn’t Magic
Marketing Can’t Save Garbage
Post-Click Is Where Money’s Made
Turn Off The Winning Ad
Stop Worshiping Cheap Leads
When To Skip The VSL
Dog Whistles And Disqualifiers
From Attention To Trust Economy
Start From Zero Playbook

Transcript preview

First 90 seconds

  1. Kayvon Kay· Host0:00

    [rock music] And we are back on another episode of The Vault Unlocked, and today I'm actually super excited because we have Alicia Cullen-Hurd, who has now known to build over 600 different funnels in 120 different niches, working with billion-dollar brands. We are going to learn everything from what makes funnels work, all the way into the sales process and why the sales happen. Without further ado, please welcome Alicia. Super excited. How are we doing today?

  2. Alicia Conlin-Hurd· Guest0:44

    I'm good. And if anyone starts to think they're having an aneurysm, I just have an Aussie accent, which you guessed straight up. Not... Are you, you're American? Not many people guess the accent straight away. They go through British and then Kiwi and slowly get to Aussie.

  3. Kayvon Kay· Host0:59

    And then they go through it, yeah. [laughs] Well, I think the, the, hate to, uh, disappoint you. The reason I probably guessed it is because I'm Canadian. Uh.

  4. Alicia Conlin-Hurd· Guest1:07

    Ah, I was gonna say- [laughs] ... I did say, "Are you American?" And that makes more sense, 'cause Canadians always- Yeah ... get it straight away.

  5. Kayvon Kay· Host1:13

    [laughs] Yeah. But Alicia, for those that are listening right now, and they a- they have no idea, you know, who you are or what you're all about, please, like, please tell us a little bit about your background and where did, where did it come from, 600 different funnels?

  6. Alicia Conlin-Hurd· Guest1:27

    Yeah. Well, I'll start with my origin story

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