Why Real Estate Entrepreneurs Need a Personal Brand ft. Shane Seo | Coffeez for Closers with Joe Shalaby
3/6/202638 min
Why does personal branding matter for real estate entrepreneurs? In this episode of Coffeez for Closers, Shane Seo explains how visibility, credibility, and authority are becoming essential for investors and operators in today’s competitive real estate market.
Shane shares how stepping into podcasts, media, and public conversations helps entrepreneurs build trust, create opportunities, and expand their influence beyond individual deals.
In this conversation with host Joseph Shalaby, we cover:
• Why personal branding matters in real estate today
• The shift from deal maker to industry voice
• How podcasts and media ap...
Clips
Transcript preview
First 90 secondsJoseph Shalaby· Host0:00
Today we are sitting down right now with Shane So, the founder and CEO of So Capital Management, a real estate company headquartered out of Atlanta, Georgia, and really making a wave in the real estate space. They have hundreds of millions of dollars under management and continuing to scale their business, acquiring more, more and more properties, and dominating the space and growing in many verticals. And now adding potentially movies to the mix backed by real estate, which is a totally new venture. We're gonna dive right into it.
Shane Seo· Guest0:32
Yeah.
Joseph Shalaby· Host0:33
Let's welcome Shane So. Thanks, Shane.
Shane Seo· Guest0:35
Hey, thanks for having me. Appreciate it.
Joseph Shalaby· Host0:36
On today's podcast. It's gonna be a fun one. So now you know you're buying buildings, you got a podcast- Mm-hmm ... and now you're starting to create content, and you're... You know, we talked about this when I first met you. You're kind of an introverted guy.
Shane Seo· Guest0:47
Yes, I am.
Joseph Shalaby· Host0:48
Um- Very.
Shane Seo· Guest0:48
Mm-hmm ...
Joseph Shalaby· Host0:49
what deals are already coming in right now on, on the real estate side? What, what do you got working on?
Shane Seo· Guest0:53
So we're in a transition period right now. So we have about 400 single family, and, you know, when I did a few multi, I was like, "Wow, I can have 59 units or 44 units kind of all in one area." But having 400 homes, that's 400 tax parcels, 400 insurance policies, 400 different... And they're kind of spread out. It's... And there's no forced appreciation that can happen. So we're trying to bundle up some of those. So we have right now, uh, 42 to 43 houses under contract to sell, and I'm gonna 1031 them and put them into more multifamily. So that's what we're sourcing out. Uh, we wanna try and get in the hotel