Why Most Remodelers Keep Paying for Demand They Could Be Creating for Free
6/5/202650 min
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Tony Hoty filed bankruptcy at 29. Spent 10 years on the road training companies
across the country because he had no choice. Then rebuilt to $10M+ in retail
remodeling with Window Expo and Bath Expo.
His message is simple: stop throwing money at digital ads and start building a
system that creates demand. Tommy and Tony break down door-to-door canvassing,
home shows, events, call center follow-up, and the lead handling mistakes costing
most remodelers thousands every month.
-- 🕐 TIMESTAMPS 🕐 --
00:00 Intro & Origin Story
05:40 Hunting vs. Farming
08:42 Door-to-Door Playbook
13:13 Creating Infinite Demand
17:10 Capacity Planning
19:42 Culture & Hiring
23:33 Event Profiling
29:54 Lead Handling & Leakage
33:03 Lead Follow-Up Mistakes
38:53 Process & Discipline
43:11 Ride-Alongs vs. Technology
46:45 Vision & Self-Improvement
49:28 Lead Gen Expo
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Clips
Transcript preview
First 90 secondsTony Hody· Guest0:00
Many of them try to solve their marketing problems strictly in the checkbook. They try to Google ad campaigns, buy leads from lead aggregators, try to advertise in print media or television, radio. That- that's all they're doing. We're gonna continue to help contractors stick with the fundamentals, the stuff that's guaranteed and proven: going out and knocking on doors, working live home shows and events.
Tommy Mello· Host0:20
All right, guys. Welcome back to the Home Service Expert. Today, I have a legend in the lead gen, door-to-door canvassing, home show and event, sales team training, remodeling, consultant industry. His name's Tony Hody. He's based out of Cleveland, Ohio. He's widely regarded as one of the foremost authorities on lead generation in residential remodeling industry. Tony began his career knocking doors as a part-time student at Ohio State, and worked his way up to every channel of the business: canvassing, call centers, home shows, retail, in-home sales, before launching his own remodeling company and eventually transitioning into full-time consulting. Tony and his team train individuals and companies nationwide and internationally to generate more appointments, handle leads more e- effectively, and grow their business through proven, repeatable systems. Tony, I got so much more to read, but how you doing today?
Tony Hody· Guest1:11
[laughs] I'm doing great, man. Thanks for the introduction. I appreciate it.
Tommy Mello· Host1:15
Yeah, so this episode, the thesis is, uh, most home improvement companies are leaving money on the table because they rely on one or two lead sources and don't have the systems to maximize any of them. In this episode, Tony's gonna break down how remodelers can diversify