What is Looksmaxxing? The Science Behind Improving Your Appearance Without Surgery

Gary Brecka· Host0:00

There's a corner of the internet where teenage boys measure the distance between their eyes with calipers. Young men literally striking their own jawlines and cheekbones with hard objects in the hopes of reshaping their facial structure, where they've concluded that their bones, specifically forward projection of their midface, are primarily the reason their life is not working, and they've built an entire philosophy around this idea. They call it looksmaxing, and the protocols they've developed range from genuinely interesting to medically terrifying. That's obsession pointed at the wrong target, and the irony is that the three steps that will actually change how they look don't require a single product, a single procedure, or a single tool. It's not your bone structure, it's your collagen, your inflammation levels, your glycation rate, your skin's biological age, and every single one of those is directly shaped by what you do every single day. Let me show you exactly what I mean. [upbeat music] So there's a corner of the internet where teenage boys measure the distance between their eyes with calipers. Where they've concluded that their bones, specifically forward projection of their midface, the width of their jaw, the depth of their orbital rims, are primarily the reason their life is not working, and they've built an entire philosophy around this idea. Their idea goes like this: Your looks are largely genetic. Your genetics determine your social and romantic outcomes, and most of you