What Every Contractor Brags About, That's Actually Proving Their Brand's Working Against Them
6/19/202649 min
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Your brand is either quietly growing your business or quietly killing it. In this episode, KickCharge Creative President Terri Briggs reveals why the most expensive decision home service contractors make is waiting — and how the right brand transforms average tickets, conversion rates, employee retention, and company value from day one.
⏱️ CHAPTERS
00:00 - Episode Introduction
03:49 - Brand Creation Process
07:00 - Revenue Impact Data
11:13 - Color Ownership Strategy
15:00 - Long-Term Brand Value
18:40 - Cost of Waiting
22:10 - Brand ROI Measurement
26:38 - Branded Not Blended
30:12 - JumpSpark Fleet
33:54 - The Profit Problem
39:06 - Free Brand Scan
43:46 - Test of Time
🔍 FREE BRAND SCAN: Is your brand healthy, or quietly holding you back? Terri Lynne Briggs will personally review your name, logo, and truck wrap and tell you what's working and what's costing you. No charge. Book yours: https://www.kickcharge.com/brand-scan/
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Clips
Transcript preview
First 90 secondsTeri Briggs· Guest0:00
When you can arm somebody with something they're proud of, a brand they feel more confident in, suddenly they've got this brand supporting them with great materials to leave behind. They feel proud of the uniform, the truck they're pulling up in. They can perform at their best, and that positivity starts to spread like a spiderweb throughout the company. Think about all the amazing things that your brand does. Everything. Like, uh, your company. What are you proud of? Now forget it. Let's look at your truck on the screen together. And now, does that tell you any of those things? If it doesn't, you need to address your brand. A great brand isn't a prize for doing well and staying in business and growing. It's the accelerant to get you there. Don't wait. Don't wait. You deserve it now.
Tommy Mello· Host0:38
Welcome back to the Home Service Expert. I got Teri Briggs here. She is the COO and President of KickCharge Creative, who I happened to get my brand done about five years ago?
Teri Briggs· Guest0:48
About five years ago, yeah. Almost six now.
Tommy Mello· Host0:50
We were 30 million.
Teri Briggs· Guest0:52
Mm-hmm.
Tommy Mello· Host0:52
And this year we'll do 400 million. And I think a lot of people are like, "Tommy always talks about them." But you guys have done so many case studies to just show- Tons ... like, I think about, like, um, uh, Bueller.
Teri Briggs· Guest1:06
Yes.
Tommy Mello· Host1:07
And just looking at, like... It, it all started with Ken Goodrich.
Teri Briggs· Guest1:10
Mm-hmm.
Tommy Mello· Host1:11
Uh, we're gonna dive into it, but you're an expert in branding, strategy, operations, culture. Um, you've been at KickCharge...
Teri Briggs· Guest1:20
Almost 13 years ...
Tommy Mello· Host1:21
almost 13 years.
Teri Briggs· Guest1:22
Yes.
Tommy Mello· Host1:23
And, uh, there's 55 plus people now on the team.
Teri Briggs· Guest1:26
Yeah, we're o- we're at 72.
Tommy Mello· Host1:28
72 people.
Teri Briggs· Guest1:29
Which is wild.