Going All-In On Organic
18:05–19:04 · 60s
Bruce recounts the risky 1996 decision to switch Patagonia’s entire lifestyle line to 100 % organic cotton despite an unstable supply chain.
18:05–19:04 · 60s
Bruce recounts the risky 1996 decision to switch Patagonia’s entire lifestyle line to 100 % organic cotton despite an unstable supply chain.
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