
Want to know what's REALLY going on in the outdoor industry? Move past the PR speak and platitudes. Get the "why" behind the headlines with the unvarnished truth about the outdoor industry's biggest drivers. Host Eoin Comerford -- former CEO, marketer, and consultant -- brings two decades of industry scars and successes to the table. He’s calling out the missteps, celebrating the innovators, and dissecting the "playbook" used by the world’s leading outdoor brands and retailers. Alongside guest experts, Eoin dives into the topics that actually move the needle:
- Market Drivers: Affordability, sustainability, and the "authenticity" gap.
- Retail Reality: What’s actually happening on the floor vs. the boardroom.
- Future-Proofing: Connecting you to the insiders shaping where the industry goes next. Stop skimming the surface. Hit play to get better informed, more connected, and a step ahead of the competition. It’s way more interesting down here.
Episodes
- What Backcountry Garage Isn't Telling You & 35 Years On The Inside of Patagonia7/13/202638 min
- Why Loyalty Programs Are Coming for Independent Retailers - PlusL Why Arc'teryx Is "Junk,"7/6/202629 min
- Is Screen Time Killing Outdoor Outings? Plus: Switchback’s 2027 Shakeup!6/29/202638 min
- Switchback New Orleans Reaction: Did The Show Work In Year 2?6/22/202641 min
- Bonus Episode! The Rock Fight Heads To Oboz6/18/202623 min
- The Hottest Brands We Saw At The GOA Connect Discovery Marketplace!6/15/202639 min
- Beyond the Black Square: Teresa Baker on Inclusivity Action vs. Rhetoric in the Outdoor Industry6/8/202630 min
- Revamping ISPO, Inside KMD's Strategic Review & The Truth Behind Recreation dot Gov6/1/202648 min
- The North Face Turnaround, Lululemon’s Feud, & Shein Buys Everlane5/25/202622 min
- The Real Story Behind REI’s 2025 Numbers & Should You Attend OR 2026?5/18/202649 min
- The Outdoor Industry's Amazon Dilemma! Plus: The Power of SOBAN5/11/202632 min
- Switchback Spring: What To Expect In Year Two! Plus: Scoring The Outdoor Industry's Brand/Retailer Partnerships5/4/202637 min
- Backcountry’s Bold Pivot: Loyalty, Acquisitions, and Retail Growth4/27/202640 min

