Defining real LTV math
9:01–10:09 · 69s
Chad clarifies LTV as fully burdened gross profit over 36 months—COGS, returns, shipping, processing—so teams stop confusing it with revenue.
9:01–10:09 · 69s
Chad clarifies LTV as fully burdened gross profit over 36 months—COGS, returns, shipping, processing—so teams stop confusing it with revenue.
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