The Two Changes That Grew This Business 44% in One Year | Ep 966
4/30/202624 min
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Luis runs an online railing store earning millions in revenue. A year ago, 81% of his customers came from a single traffic source, his data attribution was completely broken, and he had nothing to show for his agency fees. Alex laid out a step-by-step system to double margins, triple leads, and build a customer base that kept coming back. One year later, Luis reported 44% revenue growth and a fundamentally different business model.
In this episode
00:00 Introduction to Luis’s railing e-commerce business
02:42 Live Google ad account review
05:36 Optimize for DIY and custom orders
07:26 One-step sales funnel and closing calls
10:40 VSL structure and hook ideas
15:09 Email nurture framework and custom orders funnel
21:55 One-year results recap and key takeaways
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DISCLOSURE Information shared here is for educational purposes only. Individuals and business owners should evaluate their own business strategies, and identify any potential risks. The information shared here is not a guarantee of success. Your results may vary. Copyright © 2026.
Clips
Transcript preview
First 90 secondsAlex Hormozi· Host0:00
You're about to meet Luis. He runs an online store that sells railing. Although he's doing two and a half million dollars in revenue, the problem is that eighty-one percent of his customers are coming from a single source, which is Google Ads. If that changes or stops working, his business could be in very serious trouble. So first, we're gonna dive deep into the business, and then we're gonna break down all the tactics that he and you can use to scale. And at the very end, we're gonna check in with Luis one year later to see if those tactics actually helped him scale.
Luis Loera· Guest0:23
Hi, Alex. My name is Luis Loera, the owner of Optimum Works, and we are a railing company, and we sell a variety of railings online. And who we help are homeowners, contractors, and designers.
Alex Hormozi· Host0:34
Okay.
Luis Loera· Guest0:35
And here are some of the examples below of some of the products we make.
Alex Hormozi· Host0:38
Sweet. How much money make?
Luis Loera· Guest0:40
Currently, we're doing two point five million in revenue, three hundred and eighty-four thousand in profit, and our net margins are fifteen percent.
Alex Hormozi· Host0:48
Uh-huh.
Luis Loera· Guest0:49
And our LTV to CAC is one to one.
Alex Hormozi· Host0:51
Okay. So something's weird there, obviously. So what do you wanna have happen?
Luis Loera· Guest0:57
I'm trying to build the best railing company in the US, and I want a ten X revenue growth and double profit.
Alex Hormozi· Host1:03
That is an ambitious goal. Uh, so how do you get customers?
Luis Loera· Guest1:06
All right. Currently, we're getting them through paid ads, and eighty-one percent of our customers are coming from Google Ads, and we spend about twenty-one thousand six hundred a month on Google, and we spent on Meta four thousand five hundred a month, and we have a couple other sources of traffic below.
Alex Hormozi· Host1:24
So what's the issue? What's the problem right now?
Luis Loera· Guest1:26
We ha-- we spent over three hundred thousand in marketing last year. Our CAC is