Make Sustainability Desirable
10:03–10:45 · 41s
Nour reframes sustainability’s image problem, arguing it must be sexy and premium—citing Tesla and plant-based burgers as examples of design-led adoption.
10:03–10:45 · 41s
Nour reframes sustainability’s image problem, arguing it must be sexy and premium—citing Tesla and plant-based burgers as examples of design-led adoption.
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