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The Truth About Sustainable Beauty with AORA Mexico Founder Nour Tayara

4/24/202635 min

This week, we’re joined by Nour Tayara, founder of AORA and a beauty industry veteran on a mission to make beauty plastic-free. After nearly two decades at L’Oréal, Nour pulls back the curtain on what he learned about waste, overconsumption, and the myths we’ve been sold about “luxury” packaging. We get into how AORA is rethinking sustainability from the ground up, why Mexico is central to the brand’s story (and how to do that respectfully), plus the real data behind building a purpose-driven beauty brand. 

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Clips

Showing 10 of 12

Transcript preview

First 90 seconds
  1. Kirbie Johnson· Host0:01

    [singing] G-L-A-M, Los Angeles Hi, Kirbie.

  2. Sara Tan· Host0:06

    Hi, Sarah.

  3. Kirbie Johnson· Host0:07

    Welcome to Los Angeles.

  4. Sara Tan· Host0:10

    [upbeat music] Nour Tayara, welcome to Gloss Angeles. We're thrilled to have you.

  5. Nour Tayara· Guest0:19

    Thank you. I am thrilled myself. This is a big moment for me.

  6. Sara Tan· Host0:22

    Aw.

  7. Kirbie Johnson· Host0:22

    Thanks for wearing our colors.

  8. Nour Tayara· Guest0:24

    [laughs] Um- You look fab ... didn't mean it, but it's perfect.

  9. Sara Tan· Host0:26

    [laughs] We kick off every episode with a guest by asking what's on your face?

  10. Nour Tayara· Guest0:32

    Right now, I have, uh ... I saw Sophie Pavitt when I was in New York, and she gave me a facial, and it was life-changing. Uh, literally, I've never felt so, so good, so glowy. So I've been using her Mandelic, which I didn't think... I don't have acne, so I didn't think I need it, but I've been using it. She said use it three times a week, and it's been just very fresh on my skin. And I have right now her new sunscreen, the purple one. Whenever I have an important day, and this is an important day, [laughs] uh, I start with the Forever, uh, eye mask from Dior.

  11. Sara Tan· Host1:08

    Yes.

  12. Nour Tayara· Guest1:08

    So those are the two things really. I have a very, very simple routine, but... And at night, I do Instant Angel from Dior. Like, it's very skincare, very easy.

  13. Sara Tan· Host1:16

    Love.

  14. Kirbie Johnson· Host1:17

    I love it. I love that, that... I mean, both the Mandelic acid serum and the sunscreen are so good.

  15. Sara Tan· Host1:22

    Do you have a fragrance?

  16. Nour Tayara· Guest1:22

    I do. I wear the same fragrance for the past, like, 16 years, and it's, uh, from Penhaligon,

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