The Internet Is About to Get Really Weird Because of AI
5/15/202637 min
This week's episode is a little different because Chalene is actually the guest. Brock Johnson invited his mom back onto Build Your Tribe for a conversation that honestly feels very relevant right now. Everyone is rushing to use AI for content, branding, writing, thumbnails, videos, and automation… but what if it's actually making creators more forgettable?
Chalene and Brock break down the growing "trust recession" happening online, why audiences are becoming more skeptical of polished content, and how AI may already be hurting authenticity more than creators realize. They also talk about why younger generations instantly recognize AI...
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Transcript preview
First 90 secondsChalene Johnson· Host0:00
What's up? Hey, today's episode is an interview that Brock and I did together. It's a conversation about the importance of today, kind of having your own brand identity with all of the changes that are happening, and the layoffs, and what we expect could happen to the job market, businesses, et cetera. The one thing that becomes valuable today is your identity, your personal brand, even if you don't have one, and the impact that AI is gonna have on all of these things. So this is a conversation that Brock and I had, which appeared on Build Your Tribe, which is kind of funny because it was a podcast I originally started, like, 155 years ago, and eventually Brock took it over. This is one of those conversations that after I recorded it, I'm like, "I, I need to make sure my audience is hearing this." Yes, we're talking about AI, but we're talking about trust. We're talking about these phony, weird videos that are coming out. We're talking about what's happened to the internet in the last year, what's gonna happen in the next year, and we're heading into a world where you genuinely may not know what is real and what is created by AI. By the way, after recording this, I also realized I need to do, like, a full separate episode on the AI scams, because too many of my friends and family members, and really smart people, and including myself, are falling for some of these fake videos, and