The Belief That Separates the People Who Win From Everyone Else | Evan Carmichael
6/30/20261 hr 19 min
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Evan Carmichael started with $300 a month, dead-ass broke, too afraid to
tell anyone. He sold his company at 22, built a YouTube channel from nothing,
and reached 4 million subscribers by helping entrepreneurs believe in
themselves.
But the most powerful thing he said in this conversation had nothing to do
with YouTube:
"We don't care who watches the video. It's a relationship."
Evan breaks down the exact content strategy home service owners should be
using — not to go viral, but to build the referral relationships that 5-10x
their revenue. Plus: why your purpose comes from your pain, the neuroscience
behind serving others, and the real reason most billionaires aren't happy
when they finally get there.
🕐 TIMESTAMPS
00:00 Intro
05:48 Team Mentoring as Content
11:35 The Office Hours Method
19:10 Borrowed Belief
26:03 Identity & Standards
34:05 Built to Serve
44:27 Catch Them Doing Something Right
51:12 Just Start and Keep Going
57:44 Content as Relationships
1:02:44 Buyer Breakthrough Videos
1:17:36 Book Recommendations
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Clips
Transcript preview
First 90 secondsEvan Carmichael· Guest0:00
I love saying, yeah, I'm an overnight success of two decades, and the first 10 years were practice. And I say, "Listen, guys, [laughs] what did go wrong can go wrong. I'm the biggest failure in the room, but here's the thing, I kept failing forward." Why did the Hollywood actors not move to YouTube? They don't wanna start over. Why do people not switch platforms? Why did the MySpace people not switch to Instagram? Like, they don't wanna start over. Starting a YouTube channel, it's like you're, you're starting over, and most people don't wanna do it. They don't wanna start over, but then they miss the, the climb.
Tommy Mello· Host0:28
Today I got Evan Carmichael. I like it. This dude is a maniac. He's a YouTube sensation, knows social media. He's connected. He, uh... He's coming from Canada. He's the CEO and co-founder of Evan Carmichael Communications, author of The One Word and Built to Serve. Evan Carmichael is an entrepreneur, investor, and bestselling author on a mission to help people believe in themselves.
Evan Carmichael· Guest0:49
Come on, now.
Tommy Mello· Host0:49
He's an Inc. 100 leadership speaker and Forbes 40 social marketer with over four million YouTube subscribers. After building and selling a biotech software company at the age of 19, he went to become a venture capitalist and later one of the world's leading voices for entrepreneurs on YouTube, reaching millions globally. Through his books, like Your One Word and Built to Serve, he teaches purpose-driven success. It's amazing to have you on, brother.
Evan Carmichael· Guest1:15
Let's go, man. Here we are. I'm glad you're doing this. It's fun.
Tommy Mello· Host1:18
It's good, man. I, you know, you're a giver. We met through Joe Polish.
Evan Carmichael· Guest1:21
Yep.
Tommy Mello· Host1:22
The... When I just entered the Genius Network, you were upstairs with him kinda just brainstorming.
Evan Carmichael· Guest1:27
Okay.
Tommy Mello· Host1:27
And you guys,