Super Bowl Commercials – Do They Really Work?
2/10/20261 hr 37 min
This year, companies spent $8–10 million for a single 30-second Super Bowl commercial, before production, celebrity fees, and amplification even begin. It’s one of the biggest marketing bets any company can make, and one of the few remaining moments of true mass, real-time cultural attention.
In this episode, the panel tackles the real question behind the hype:
Do Super Bowl commercials actually work, or are brands gambling millions on a flashy coin flip?
To answer this question, we're joined by featured guests and ad agency experts Anaka Kobzev (main episode and included post-show) and...
Clips
Transcript preview
First 90 secondsSpeaker 10:00
We're The Hartford, with decades of experience insuring millions of unique small businesses. When it comes to your small business insurance [machine clicks and whirs] Thank you ... one size absolutely does not fit all. Get a quote or find an agent today at thehartford.com/smallbusiness.
Speaker 30:14
So good, so good, so good. Everything you want for summer is at Nordstrom Rack stores now, and up to 60% off. Stock up and save on the brands you love like Vince, Sam Edelman, Frame, and Free People. Join the Nordie Club to unlock exclusive discounts, shop new arrivals first and more. Plus, buy online and pick up at your favorite Rack store for free. Great brands, great prices. That's why you Rack.
Aaron· Host0:40
[gentle music] Hey, everyone, Aaron here. We've got something fun for you on this episode. So we recorded our episode just before the big game, where we gave our predictions and speculations about all the ads and what we thought we'd be seeing. Then we recorded a post-show just after the big game about what we actually saw and how we actually felt about it, and we were joined by a surprise guest. So stick around after the episode for the post-show. Go team. Let's get into it.
Speaker 51:08
[upbeat music] Welcome to We Fixed It. You're welcome. The show where we take over companies, you come along for the ride, and we try to put them back better than we found them.
Aaron· Host1:20
[bell dings] All right, let's kick off our episode with some big numbers, 'cause those Super Bowl commercials everyone's been talking about, they ain't cheap.