Psychology Tricks That Got My Business to $500M (David Royce)
4/10/202652 min
David Royce is the founder and chairman of Aptive Environmental, one of the fastest-growing residential pest control companies in North America. Under his leadership, the company scaled to a $500M+ business operating across 30+ states and thousands of cities, with a team of over 6,000 employees.
Recognized by Forbes, Fortune, Inc., Entrepreneur, and The Wall Street Journal, David is a recipient of the Ernst & Young National Entrepreneur of the Year Award.
Beyond business, he brings a unique perspective by combining operational excellence with psychology, leadership development, and human behavior, helping founders scale not just their companies—but their lives with intention.
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Clips
Showing 10 of 11Transcript preview
First 90 secondsDavid Royce· Guest0:00
There's certain jobs you gotta be able to read body language, and sales, in my mind, it's, it's absolute necessity [upbeat music] Welcome to the Home Service Expert, built for blue-collar entrepreneurs who are ready for more. When your customer says yes, stop talking. Find that the pursuit of a goal, at least for me, is a source of my happiness.
Tommy Mello· Host0:20
You're never gonna get successful doing what everyone else does. New episodes every Monday. Before we get started, I wanted to share two important things with you. First, I want you to implement what you learn today. To do that, you'll have to take a lot of notes, but I also want you to fully concentrate on the interview, so I asked the team to take notes for you. Just text notes, N-O-T-E-S, to 888-526-1299. That's 888-526-1299, and you'll receive a link to download the notes from today's episode. Also, if you haven't got your copy of my newest book, Elevate, please go check it out. I'll share with you how I attracted and developed a winning team that helped me build a $200 million company in 22 states. Just go to elevateandwin.com/podcast to get your copy. Now let's go back into the interview. All right, guys, today's gonna be an awesome episode. I got David Royce here. He's an expert in pest solutions, entrepreneur, and sabbatical. Uh, [laughs] based out of LA, founder and chairman of Aptive. He's a serial entrepreneur, founder, and chairman at A- Aptive Environment, one of the fastest