Master Your Focus with Nir Eyal
4/13/202641 min
Nir Eyal is not just an author; he’s a behavioral architect, a master decoder of the invisible forces that drive human action and inaction. A former Stanford Graduate School of Business lecturer who co-founded and sold tech companies before transitioning into writing and teaching, Nir’s brilliance lies in his rare ability to bridge psychology, technology, and business into frameworks that fundamentally change how leaders think, operate, and perform. With bestselling books like Hooked, Indistractable, and the upcoming Beyond Belief, Nir delivers the kind of substance that makes you stop, think, and actually do the work.
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First 90 secondsMick Hunt· Host0:00
Ladies and gentlemen, welcome to another exciting episode of Mick Unplugged, and today's guest is one of the brightest minds that I know. And it's not because he went to Stanford Graduate School of Business. Literally, his books are game-changing. His personal philosophies are those that they actually write books about. I'm honored to have this guy on. I've been a huge follower and fan of his for a very long time. So please join me in welcoming the insightful, the impactful, the unstoppable, Mr. Nir Eyal.
Rudy Rush0:28
[upbeat music] You're listening to Mick Unplugged, hosted by the one and only Mick Hunt. This is where purpose meets power and stories spark transformation. Mick takes you beyond the motivation and into meaning, helping you discover your because and becoming unstoppable. I'm Rudy Rush, and trust me, you're in the right place. Let's get unplugged.
Mick Hunt· Host0:50
Nir, how are you doing today, brother?
Nir Eyal· Guest0:55
Oh my goodness, what an introduction. You are amazing. Thank you so much, Mick. It's so good to be here with you.
Mick Hunt· Host1:00
Man, you are the amazing one, and, and every word that I said was true. I've been a huge follower, a huge fan of you and the work that you put out and, and more importantly, the action that you put behind the work. Like, I think... And this isn't a knock on anyone, so I don't want anyone that's listening or watching to take it this way, but there are a lot of people that have been deemed, because this is what society tells us, as thought leaders or maybe even influencers, and when you go to study them