Radio Makes Vans Visible
13:11–13:39 · 28s
A practical mini-case: after launching radio, a 34-van HVAC company suddenly felt "everywhere" because customers finally recognized the brand—then TV doubled down by putting the owner in front of the fleet.
13:11–13:39 · 28s
A practical mini-case: after launching radio, a 34-van HVAC company suddenly felt "everywhere" because customers finally recognized the brand—then TV doubled down by putting the owner in front of the fleet.
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