The iDesign Lab Podcast | Where Design, Business, and Culture Shape How We Live and BuildHow Architects Are Redefining Beauty Brands Through Design, Storytelling, and Intentional RestraintWhen Clients Won’t Be Bold
24:48–26:40 · 112s
Jonina and Bradley detail the toughest part of design: convincing clients to take risks. They share a rare story of firing a startup client for copying a competitor—and how that brand ultimately failed.