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The iDesign Lab Podcast | Where Design, Business, and Culture Shape How We Live and Build

How Architects Are Redefining Beauty Brands Through Design, Storytelling, and Intentional Restraint

4/16/202657 min

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What happens when two architects trade master plans for makeup counters and fragrance labs? We sit down with Bradley and Jonina Skaggs of Skaggs Creative to unpack how an agency born from architecture school, 3D CAD, and a NASA virtual tour evolved into a studio shaping some of beauty’s most memorable brands. From Estée Lauder to Diptyque and Charlotte Tilbury, they reveal the strategy behind packaging that feels inevitable and photography that turns a single object into a world.

We dive into why differentiation beats imitation, especially in a mar...

Clips

When Clients Won’t Be Bold
Stop Saying Clean And Green
AI As Creative Amplifier
The Beauty Market Reality Check
NASA Project That Vanished
AI Won’t Replace Craft
Sketch Before You Screen

Transcript preview

First 90 seconds

  1. Tiffany Woolley· Host0:00

    This is iDesign Lab, a podcast where creativity and curiosity meet style and design. Curator of interiors, furnishings, and lifestyles. Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband, Scott. iDesign Lab is your ultimate design podcast where we explore the rich and vibrant world of design and its constant evolution in style and trends. Today on iDesign Lab, we're joined by Bradley and Jonina Skaggs, founders and creative directors of Skaggs Creative, the agency behind some of the most refined brands in beauty, fragrance, and hospitality. Trained as architects in Europe and guided by form follows function and less is more, Skaggs designs brands from the inside out, shaping not just how they look, but how they're remembered. Welcome to the iDesign Lab Podcast. Today we're joined remotely by the design duo behind Skaggs Creative. We'd like to welcome Bradley and Jonina Skaggs to the podcast today. Would you introduce yourselves to our listeners?

  2. Bradley Skaggs· Guest1:17

    Sure. Uh- Tell us, tell us a little about yourselves, 'cause you have an interesting story.

  3. Scott Woolley· Co-host1:23

    You're originally from Germany, correct? And, and started in architecture?

  4. Jonina Skaggs· Guest1:26

    Oh, uh, I'm originally from Iceland,

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