He Lost His Company as a Minority Partner. Then Built It Back From Zero.
6/3/20261 hr 20 min
🚀 FREEDOM 2026 Get your Tickets Today! https://homeservicefreedom.com/
Justin Feichter started Providence Roofing just over a year ago — after getting pushed out of his last company as a minority partner. In his first eight months he realized his pricing was completely wrong, rebuilt his systems on the fly, and crossed $1.2M in revenue.
He's still in the field every day. This is a real-time look at what it actually takes to build a blue-collar business from the ground up — the pricing mistakes, the social media strategy that's working without a budget, and what happens when you refuse to quit.
-- 🕐 TIMESTAMPS 🕐 --
00:00 Intro & Background
06:00 Year One Pricing Mistakes
12:00 Hiring for Your Weaknesses
18:00 Trades as the New Goldmine
24:00 Competing on Price
30:00 Retention & Relationships
36:00 Technology & Systems
42:00 Tax Strategy
48:00 Sales Process & First Contact
54:00 Vendor Strategy
01:00:00 Close Rate & Lead Sources
01:06:00 Social Media & Content
01:12:00 Goals for 2026
01:17:00 Lead Gen & AI
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https://homeservicefreedom.com/
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Clips
Transcript preview
First 90 secondsJustin Feichter· Guest0:00
I was talking to my dad, and I was like, "Man, if I don't sell at least 10 jobs next month, we're gonna have to close." We were able [laughs] to sell exactly what we needed to keep limping along. Then it's like, okay, now what are the processes we've gotta change? The thing I did not do well was I did not understand how to price in overhead, even as a startup. I'm just not afraid to talk about the struggles. It's real, and let's talk about it, and let's not hide it, and help each other out. There's enough business to go around.
Tommy Mello· Host0:26
Welcome back to the Home Service Expert podcast. I've got Justin Feicher here. He's an expert in roofing sales process, pricing strategy, social media content, homeowner education, blue-collar entrepreneurship. He's based out of Saint Cloud, Orlando, Florida, founder and operator of Providence Roofing. Started his first company at the age of 13, and Providence is his sixth. Three-generation roofing family. His dad, Rick, was roofing before Justin was born, and his son, Miles, is already part of the business. Nearly went under one year, in one year, and had to completely rebuild how he prices, sells, and operates, now focused on speed, transparency, and educating homeowners instead of pressuring them. Still in the field every day running jobs, selling roofs, and managing crews. Uh, active content creator on Instagram and TikTok. Shells shares the real journey, including mistakes. Faith-driven business. Um, the episode thesis is not every great podcast guest is someone who already made it. Justin is in the trenches right now, building a roofing company in Central Florida, nearly going under in a year and rebuilding everything