Revealing More Sells More
7:20–9:08 · 108s
Dr. Leslie John explains counterintuitive experiments showing that when companies openly share drawbacks—like a bank listing reasons not to get its credit card—trust and sales go up.
7:20–9:08 · 108s
Dr. Leslie John explains counterintuitive experiments showing that when companies openly share drawbacks—like a bank listing reasons not to get its credit card—trust and sales go up.
We use cookies to understand how you use our platform and to improve your experience. Click "Accept All" to consent, or "Decline non-essential" to opt out of non-essential cookies. Read our Privacy Policy.