Google's Liz Reid on Who Will Own Search in a World of AI
4/23/202651 min
Not too long ago, search engines were the dominant form of querying the internet. But that's changing since the rise of large language models like ChatGPT, Claude, and Google's Gemini. More and more people are getting their online info through AI, effectively bypassing the search bars of old and creating a tension for large tech companies that offer AI models, but also make money from web traffic and search-related advertising. In this episode, we speak with Elizabeth Reid, VP of search at Google. Liz has been with the company for more than two decades, witnessing multiple tech transformations in that time. So we talk with her about how Google is incorporating Gemini into search via AI overviews, what that means for traffic and ad sales, and the practical experience of search in an age of LLMs and internet slop.
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First 90 secondsJoe Weisenthal· Host0:00
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Speaker 20:57
[upbeat music] Bloomberg Audio Studios. Podcasts. Radio. News.
Joe Weisenthal· Host1:05
[upbeat music] Hello, and welcome to another episode of the Odd Lots podcast. I'm Joe Weisenthal.
Tracy Alloway· Host1:20
And I'm Tracy Alloway.
Joe Weisenthal· Host1:22
Tracy, when we talk about AI, we talk a lot about the big labs, the big independent labs, particularly OpenAI- Mm-hmm ... Anthropic.