The Proof with Simon HillFood Labels, Fibre, and Ultra-Processed Foods: What Really Matters | Rhiannon LambertAre UPFs truly addictive?
56:21–58:16 · 116s
Asked to compare ultra-processed foods to cigarettes, Rhiannon acknowledges strong dopamine reward effects but stops short of calling them addictive in the same way, urging better warnings and education instead.