Beyond Efficiency Metrics
15:36–16:35 · 59s
Lauren argues that chasing efficiency alone traps brands in 'pilot purgatory' and fails to deliver real ROI, urging leaders to focus on outcomes and value instead.
15:36–16:35 · 59s
Lauren argues that chasing efficiency alone traps brands in 'pilot purgatory' and fails to deliver real ROI, urging leaders to focus on outcomes and value instead.
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