Episode 21 - Lauren Livak, Rethinking Success in the Age of Agentic Transformation

AI Isn't the Strategy. Reinvention Is. | Featuring Lauren Livak Gilbert

What happens when one of the sharpest minds in digital commerce joins SHeCOMMERCE? You get a conversation that challenges the way we think about AI, organizational transformation, leadership, and the future of work.

This week, Cristina and Jacqui kick off the episode with some real talk on leadership, ambition, and the double standards women still face in business, inspired by Netflix's Ladies First. They also spill the tea on major industry headlines, including Amazon Freight's use of AI to optimize supply chains, improve safety, and create better experiences for drivers.

They're joined by Lauren Livak Gilbert, Executive Director of the Digital Shelf Institute and one of the most respected voices in digital commerce.

Lauren cuts through the AI buzzwords and delivers a powerful reality check: efficiency alone is not a measure of success.

Together, they explore:

• Why so many organizations are stuck in "AI pilot purgatory"

• The difference between performative AI adoption and true business transformation

• Why brands must stop "sprinkling AI fairy dust" on broken processes

• The critical role of data, governance, talent, and change management in successful AI adoption

• How agentic commerce and AI-powered shopping agents are reshaping the future of consumer decision-making

• Why organizational structures built for the past won't support the future

• The skills leaders need to cultivate now to stay relevant in an AI-enabled world

Lauren shares practical frameworks for rethinking workflows, building cross-functional alignment, and creating organizations that can adapt at the speed of technological change.

Whether you're leading digital commerce, marketing, sales, retail media, or transformation initiatives, this episode offers a candid and actionable roadmap for navigating what's next.

Because AI isn't just changing how products are discovered and purchased.

It's changing how organizations operate, how decisions are made, and how leaders lead.

Tune in for another episode of SHeCOMMERCE—where power women and real talk collide in the CPG world.

Bold Brands. Fierce Women. One Sisterhood.

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