Hedonic Bundling Advantage
20:27–22:13 · 106s
She shares research showing discounts placed on the indulgent item in a bundle (e.g., "HBO for free") can jump sales from 62% to 82%.
20:27–22:13 · 106s
She shares research showing discounts placed on the indulgent item in a bundle (e.g., "HBO for free") can jump sales from 62% to 82%.
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