The 95% Subconscious Reality
3:36–5:03 · 88s
Nancy challenges the data-only mindset, arguing most buying decisions are subconscious and guided by decision defaults—so marketers shouldn’t believe everything customers say about why they buy.
3:36–5:03 · 88s
Nancy challenges the data-only mindset, arguing most buying decisions are subconscious and guided by decision defaults—so marketers shouldn’t believe everything customers say about why they buy.
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