Particle Data Platform

Limit 12 Doubles Sales

16:1518:15 · 121s

Nancy explains the famous Campbell's Soup anchoring study where adding a "Limit 12" sign nearly doubled average purchase quantity, then expands to a Snickers example and why the counterintuitive cap works.

We value your privacy

We use cookies to understand how you use our platform and to improve your experience. Click "Accept All" to consent, or "Decline non-essential" to opt out of non-essential cookies. Read our Privacy Policy.