Limit 12 Doubles Sales
16:15–18:15 · 121s
Nancy explains the famous Campbell's Soup anchoring study where adding a "Limit 12" sign nearly doubled average purchase quantity, then expands to a Snickers example and why the counterintuitive cap works.
16:15–18:15 · 121s
Nancy explains the famous Campbell's Soup anchoring study where adding a "Limit 12" sign nearly doubled average purchase quantity, then expands to a Snickers example and why the counterintuitive cap works.
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