Purpose Isn’t Landing
11:06–12:48 · 102s
Referencing fresh Ehrenberg-Bass research, Steve says only one in ten people can match famed purpose statements to their brands, despite decades and millions spent.
11:06–12:48 · 102s
Referencing fresh Ehrenberg-Bass research, Steve says only one in ten people can match famed purpose statements to their brands, despite decades and millions spent.
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