Identity Beats Willpower
44:08–44:50 · 42s
James contrasts two cigarette refusals to illustrate how seeing yourself as "not a smoker" rewires behavior more powerfully than merely "trying to quit."
44:08–44:50 · 42s
James contrasts two cigarette refusals to illustrate how seeing yourself as "not a smoker" rewires behavior more powerfully than merely "trying to quit."
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