The Information-Action Fallacy
3:01–4:16 · 75s
BJ Fogg debunks the idea that simply giving people information changes behavior, then lays out his universal behavior model: motivation, ability, and prompt must converge at the same moment for action.
3:01–4:16 · 75s
BJ Fogg debunks the idea that simply giving people information changes behavior, then lays out his universal behavior model: motivation, ability, and prompt must converge at the same moment for action.
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