146 | Brandon McCoy: Turning Passion for Custom Paint into a Thriving Career
1/18/20261 hr 3 min
About the Guest
Brandon McCoy is a distinguished custom paint artist and graphic designer based out of Broken Arrow, Oklahoma. Known professionally as Gooch Customs, Brandon has garnered a nationwide reputation for his unique approach to car graphics, pinstriping, and mixed media art. His journey from a small-town upbringing to becoming a respected name in the automotive art scene highlights his dedication and passion. With a style deeply rooted in '90s mini-truck culture, his work spans from custom vehicles to viral objects like intricately designed toilets that capture a nostalgic yet contemporary aesthetic. Brandon's...
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First 90 secondsSpeaker 1· Soundbite0:00
[dramatic music] This is Becoming Undone.
Brandon McCoy· Guest0:05
[tape rewinding] The way I was raised, like I said, small town. You know, my grandpa, my dad, they raised me. I know the tattoos and all that stuff doesn't look like small country boy, but they raised me as a man, I feel like. A handshake is all you ever need. And once you move from that small town to the big city, the handshake doesn't necessarily mean anything to some of these people, when it means everything to me. Nothing leaves my shop unless I'm proud of it. Nothing leaves my booth unless I'm proud of it, period. There's no other way around it. So when I have something out there running around, it's, I'm proud of it. You know what I mean? As an artist, something, art, it, it's impossible for art to be perfect. If it's perfect, it's not art. It's as simple as that. And, you know, I get it all the time. I'm pinstriping. "Oh man, that's, you perfectly matched it on each side." No, I did not. I may have came close. It's never ever, ever, ever perfect. Because with what I deal with, I, I consider my- I am absolutely obsessed, like obsessed with custom paint. So there's nothing out there that, if you've thought of it, I've probably thought of it. If you've seen it on the internet, I've probably seen it. You know? If you've seen a paint job, I've probably already broken it down in my head 50 times before you've shared it to me on Facebook. That's how obsessed I am with it. So I, I consider myself a professional, you know, in the paint scene. And with that mindset, I, I kind of expect my customers to respect that a little bit and be like, "I want your opinion. What do you think?" So I'm Brandon McCoy, Gooch Customs, and I'm undone.