You Don’t Have a Lead Problem. You Have a Traffic Problem | Ep 954
3/19/202616 min
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Adding friction to a sales funnel filters out unqualified leads, but it won't solve the growth problem. In this Q&A, Alex Hormozi helps two business owners attract high-quality leads and boost ROI without increasing unqualified traffic. Using targeted ads, smart content strategies, and high-value lead magnets will drive the right traffic and increase conversion rates significantly.
In this episode
00:00 When traffic isn’t the problem, but acquisition
04:11 Crafting content that drives higher quality leads
05:56 How to utilize Meta and YouTube ads to increase traffic
09:11 Achieving a higher ROI with LinkedIn and cold email strategies
13:08 Creating high-value lead magnets to better qualify leads
14:45 Using the calculator close strategy to boost conversions
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Clips
Transcript preview
First 90 secondsAlex Hormozi· Host0:00
Welcome back to the game. In this episode, you're gonna hear two conversations. The first is with a sexual health medical practice. They're currently doing three point eight million and want to get to ten million in revenue. Here's what we broke down on this call. Number one, how to fix the traffic problem that was exposed when they added friction to the funnel, which is one of our f-first pieces of advice. Second, we unpack the easiest and fastest ways to figure out which content attracts the buyers, not just viewers, so you can create the same content that produces the highest quality leads. Now, the second company is a data consulting firm that does about five hundred thousand and wants to get to one point two million dollars in revenue per year. Their biggest constraint was lead flow and pricing strategy. So we walk through, number one, a new lead magnet and content strategy to attract enterprise buyers on LinkedIn. And then number two, how to pivot from hourly billing to charging based on ROI that the customer is getting so they can actually double revenue of the business without adding any more customers. I hope this is super valuable for you. Enjoy.
Anne Truong· Guest0:51
Hi. Hi, Alex. My name is Dr. Anne Truong, and so I'm a medical doctor. We specialize in sexual health, and currently we're at three point eight, would like to get to ten mil, uh, or more a year.
Alex Hormozi· Host1:07
Okay.
Anne Truong· Guest1:07
Um, and so what is stopping us is that we... I use your AI.
Alex Hormozi· Host1:15
All right.
Anne Truong· Guest1:15
And it, uh, it says that we don't have a traffic problem 'cause all my traffic come from YouTube.
Alex Hormozi· Host1:22
All right.
Anne Truong· Guest1:22
It's really more of acquisition problem.
Alex Hormozi· Host1:26
Okay.
Anne Truong· Guest1:26
And so, uh, after talking to you a few months ago,