"You can't be a people pleaser and a leader!" Emma Grede on self-belief and female ambition
4/27/20261 hr 5 min
When was the last time you told someone exactly how much you earn? Entrepreneur Emma Grede - who co-founded Good American with Khloe Kardashian - says that when women avoid talking about money, money avoids them.
In this chat with Fearne, Emma explains why ambition isn't a dirty word, and why she wants every determined woman to know her worth. Fearne and Emma also explore why you can't be a people pleaser and a leader, and why getting comfortable with failure and self-doubt is non-negotiable.
As a mum of four, Emma has some big thoughts about mum guilt, and talks about why it’s so important that kids see their mums chasing their goals and loving what they do.
Plus, why you’ll never catch Emma working from home, or cutting her kids’ sandwiches into heart shapes...
Emma’s book, Start With Yourself, is out now.
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Clips
Transcript preview
First 90 secondsFearne Cotton· Host0:00
[gentle music] Hello, I'm Fern Cotton, and this is Happy Place, the show that helps you go after what you want. Today I'm chatting to Emma Grede.
Emma Grede· Guest0:09
Emotional hygiene for me has always been about how close can I get to myself, and how can I understand what is serving me and what I really want? And that's like holding a vision for yourself, and I do not mean manifestation and vision boards. I am uninterested in that. You need to have, like, a concrete vision to, like, how do I want to live? What is important to me? Not what did I see on social. Like, what do I wanna do and how do I wanna live, and then how do I match that back with my behaviors? And that's when you start saying no to a bunch of stuff.
Fearne Cotton· Host0:41
Well, hello, you gorgeous people. Um, you find me today slightly delirious. I'm just not sleeping again. I went through such a good patch of sleep. I was so chuffed with myself, which I think is fine. We should celebrate this. Well, that's quite a big win, actually, sleeping well for me. But I've had two shitty mcshit nights, and I'm just a little bit sleepy. But it's a blip, and I think the thing to remember in these moments is I'll get back to the good sleep. It will happen. But I think when you haven't slept well, and I'm sure there's many of you listening to this now who haven't for various reasons, everything from having a baby to perimenopause to your brain doesn't stop chattering at night, the thing you notice the next day is you just feel like you can't do anything to your max capacity, uh, work, parenting, socializing, just functioning