You are Losing 27 Years to this... - Robin Thurston
2/18/202656 min
In this energetic episode, Charles sits down with Robin Thurston, CEO of Outside Interactive, Inc. to explore how technology, health, and human connection intersect in a world increasingly dominated by screens.
Robin shares the vision behind building an integrated outdoor ecosystem designed to inspire people to step outside, reconnect with nature, and reclaim their physical and mental well-being. From the alarming statistics about screen time and its impact on mental health to the powerful simplicity of outdoor experiences, he breaks down why modern lifestyles are creating a disconnect from the natural world, and how intentional design can h...
Clips
Transcript preview
First 90 secondsCharles· Host0:00
Welcome to the Proven Podcast, where it doesn't matter what you think, only what you can prove. Our guest today is Robin Thurston, CEO of Outside Interactive Inc., a technology and media executive who has built and scaled digital platforms by combining data, community, and outdoor lifestyle brand into powerful business ecosystems. Robin has proven that strategic innovation and audience-driven platforms create lasting competitive advantage. The show starts now. Hi, everybody. Welcome back to the show. Robin, I'm really excited to have you here.
Robin Thurston· Guest0:26
Thanks so much for having me.
Charles· Host0:28
For the four or five people who don't know who you are, let's give them a, an idea. Who are you? What have you done?
Robin Thurston· Guest0:34
Uh, my name's Robin Thurston. I'm the CEO and founder of Outside Interactive. Um, Outside is a platform to help people get outdoors. That's really the core mission premise and sort of vision we have around the organization, is we just want people spending as much time as they possibly can in the outdoors. Um, but I've been in sort of tech and sort of health my whole life. I, I started very young in cycling. I sort of came up through the national team system and, um, went to Europe and raced and then spent a bunch of years in finance and then started my first company in health and wellness, uh, MapMyFitness, in 2005. And we just got really, really lucky, and we had two of the first 100 iPhone apps in the App Store in July of 2008, and those apps did incredibly well. I was able to sell that business to Under Armour. Um, more recently bought that business back from Under Armour, so I own that business back