With Rise of Agents, We Are Entering the World of Identic AI
2/17/202630 min
What if the AI you integrate into your organization isn't just about efficiency or creating digital assistants, but completely changes how you work? Longtime digital trend watcher Don Tapscott says the next wave of artificial intelligence is all about identic AI - where personalized agents don't just complete tasks, but understand your judgment and values and take actions on your behalf. He explains the technologies for this that already exist amid the rise of agents and bots, what it means for leaders and organizations, and the pitfalls to look out for. Tapscott is author of You to the Power of Two: Redefining Human Potential in the Age of Identic AI.
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First 90 secondsAlison Beard· Host0:00
[music] Deel's not just another payroll platform; it's one your team might actually enjoy. HR, IT, and payroll together finally. Built in-house, built for peace of mind. Visit deel.com/hbr. How can your finance team fuel growth next year? Dive into Deloitte's Finance Trends twenty twenty-six report to gain insights from global finance leaders across five top industries. Learn about their priorities, challenges, and strategies to stay competitive. Visit deloitte.com/us/financetrends.
Adi Ignatius· Host0:36
[music] I'm Adi Ignatius.
Alison Beard· Host0:51
I'm Alison Beard, and this is the HBR Idea Cast.
Adi Ignatius· Host0:54
[music] All right, so we are back again this week to the topic of AI. One of the things that I find most interesting about AI is that despite its huge potential, there's no blueprint for how to use it, right? So we're all essentially pioneers, experimenting with this powerful technology to figure out how it can help us.
Alison Beard· Host1:19
Yeah, I'm constantly hearing from colleagues, guests on this show, other contacts, about how they're using AI in really new and creative ways, and I think, "Gosh, I should