Inventing Luxury: Haut-Brion’s Playbook
55:32–56:25 · 53s
Tom explains how Arnaud de Pontac used London’s first ‘restaurant’ to rebrand and price Haut-Brion as a premium estate wine—marketing genius in action.
55:32–56:25 · 53s
Tom explains how Arnaud de Pontac used London’s first ‘restaurant’ to rebrand and price Haut-Brion as a premium estate wine—marketing genius in action.
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