The Vault UnlockedWhy Your Trade Show ROI Is Suffering and How to Fix Your Sales Team's Booth Strategy

Asses To The Aisle Mistake

32:26–33:20 · 54s

Booth-staff basics with a quotable line: 'Butts to the booth, not asses to the aisle'—plus a brutal anecdote of three reps so phone-distracted he photographed them unnoticed.

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