Why Your Team Is Not Taking Action (It Has Nothing to Do With Process)
4/15/202650 min
Most leaders add another process when results stall. They build a new workflow, update the SOP, send another all-hands, and wonder why nothing moves. The problem was never the process. It was never the system. It was what your team believed.
Jessica Kriegel spent two decades inside some of the most complex organizations in the world studying exactly this. She is a culture strategist, Stanford-backed researcher, and author of the USA Today number one bestseller Surrender to Lead. Her work sits at the intersection of belief, behavior, and business outcomes and the results her clients produce are...
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First 90 secondsKayvon Kay· Host0:00
Most leaders think surrender means giving up. I used to be one of them. Today's guest is Jessica Kriegel. She's a culture strategist, USA Today number one best-selling author, and the woman who will change how you think about leadership forever. Her book, Surrender to Lead, is not about softening your standards. It's about understanding that the leaders who drive the biggest results are the ones who stop trying to control everything and start creating real movement. We went deep in this one. Culture, ego, the wall every founder builds to survive and then refuses to take down. This conversation hit close to home for me personally. It will for you, too. Let's unlock it. [upbeat music] Jessica, welcome to the show. First, I just wanna say, wow, congratulations. I mean, you just wrote a book, Surrender to, to Lead, which was in the USA Today number one best seller. Is that correct?
Jessica Kriegel· Guest1:00
Yes, it was.
Kayvon Kay· Host1:01
Wow. So I, I'm excited because not only obviously has that book probably impacted so many businesses, but there's a certain, uh, when it comes to culture, I'm sure there's a, there's a lot that we could talk about on today's show, which I'm excited about, 'cause I think culture's everything. And, uh- It is ... one of the quotes I always say is, "No culture is a culture." [laughs] So, uh, welcome to the show. Tell us a little bit about the book. What inspired you with the book,