WHY UTAH’S BUSINESS CULTURE STANDS OUT FROM THE REST || CATHERINE BENNETT || EPISODE 083
3/31/202654 min
Catherine Bennett, Executive Editor of Utah Business, joins us for a deep dive into what truly makes Utah one of the best places for entrepreneurs and small businesses to thrive. With a background in print journalism, she began her career in marketing as a global communications leader, managing a team of 10 translators before stepping into entrepreneurship and launching Backpack Marketing, an agency focused on helping small businesses grow. She later moved into an executive marketing role working across industries including manufacturing, aerospace, and health sciences.
In this episode, we explore why Utah stands out from other states...
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Transcript preview
First 90 secondsKathryn Bennett· Guest0:00
It started 40 years ago, 40 years ago, I think most people don't realize it's been around, as a magazine, because that's how you got information. [laughs] And so I think it's evolved. Now there's events. We have, I think we counted 40, at least 40 events that we had last year between recognition events, community events. So I feel like it's become more of a platform for business in Utah, but statewide, there are other people who kind of take maybe just one market or one that are a little more niche, and we're the business platform to celebrate and elevate all Utah business.
Speaker 2· Host0:31
What do you believe is the most underrated skills that leaders need in this economy?
Kathryn Bennett· Guest0:38
I think it's the ability to be... find that balance between being decisive but also open to feedback. I feel like especially right now, there's a lot of pivoting that's happened. I mean, the last five, six, seven years, 10 years, there's constant pivoting that's happening. But right now, I mean, depending on the administration, you know, who's in the White House, what policies are changing, um, what's happening with the stock market, we're constantly having to pivot and make different moves.
Speaker 2· Host1:08
From your perspective, what industries in Utah are quietly becoming the next big thing in this economy?
Kathryn Bennett· Guest1:14
I guess it depends what circles you run in on what's quiet and what's not. I think overall, most people probably right now wouldn't, at the dinner table, be able to say, "You know what I know is that manufacturing is really-" Mm-hmm ... growing here." But it is. It's growing, um, thanks to k- you know, organizations