Why Sales Avoidance Is Killing Your Business (And No One Wants to Admit It)
1/22/202648 min
Most founders don't have a growth problem. They have a sales avoidance problem.
If your business feels stalled, heavy, or harder than it should be, this episode is going to be uncomfortable in the right way. Because once you hear this conversation, you don't get to pretend anymore. Check the time stamps below if a certain topic drives curiosity more than others!
Timestamps:
00:00 – Why founders think they're stuck when they're not 03:20 – The founder-as-the-problem conversation no one wants 07:50 – Leadership, vision, and why alignment changes everything 11:55 – The lie of "build it first" 14:45 – Why sales feels uncomforta...
Clips
Transcript preview
First 90 secondsKayvon Kay· Host0:00
[rock music] And today is another episode with The Vault Unlocked, where we discover the one thing that changes marketing, the one thing that changes business, and the most important, the one thing that changes who we are. Today, we have Mark Gordon, the marketing guru, the agency owner, sold his business, and we are excited to have him here today. Mark, how we doing?
Mark Gordon· Guest0:31
I'm doing great, man. How are you?
Kayvon Kay· Host0:32
I'm doing awesome. For, for my audience members that don't know who Mark Gordon is, why don't you just give us a little bit of a snapshot who Mark Gordon is and what do, what is it you represent?
Mark Gordon· Guest0:41
Well, I started out as a sales guy, uh, in the mortgage space. Graduated to, uh, business owner and, uh, sold that company in the mortgage arena. Um, and then my plan was to move from New Jersey, where I was at the time, down to Charleston, South Carolina, have an easier life. Uh, started down that road and then got introduced to a guy who was trying to build a national mortgage lender, asked me to do it with him. He was younger than me, he was smarter than me, didn't know anything about the mortgage industry, but I knew I could learn a lot from him 'cause whereas I had learned everything the hard way, he had read every book and gone to the best colleges, and I was like, "Man, I think if I can be around this person, it's gonna change me." So, uh, went down that road with him, a lot of success in that company, and then coming out of that, I decided I really wanted to help other people get to where they wanted to go, uh, which we'll talk more about, and, uh, opened this consultancy where now we help, uh, business-to-business companies,